On May 12, 2015, Dr. Tatsuo Mori from the Faculty of Humanities at Hirosaki University gave SGH students a lecture entitled “Business Models Which Will Make Aomori People Happy”.

　SGH students tried to formulate business models to sell marine products of Aomori abroad using the SWOT analysis they learned the previous week. Dr. Mori gave us examples, such as Aomori Kaisan, a company dealing with marine products, where one of the graduates of our school works, and Fukaura Maguro, which is tuna caught in the sea near Fukaura-machi.

　SGH students discussed making business models in groups by brainstorming what kind of marine products they would sell, to whom, and how to sell them. It seemed difficult for them, but some of the ideas were unique.

Dr. Tatsuo Mori from the Faculty of Humanities at Hirosaki University